Day of the Week
Philadelphia’s Brand Looked Grand
Once a Day Marketing™ featured video blog: 7Ps of Marketing: Physical Evidence Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are reflecting back on our recent trip to Philadelphia, City of Brotherly Love. I blog a lot about the 7Ps of Marketing and “physical evidence,” […]
Creating Experiences for Your Customers
Once a Day Marketing™ featured video blog: Experiential Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing one of my favorite marketing channels to promote your brand: experiential. Simply put, experiential marketing enables your customers to engage with your product or service through […]
Why You Need a Personal Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Personal Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the importance of creating a personal brand. On our radio show Ask Those Branding Guys, we spoke with Tom Becka, renowned author […]
Positive Emotions Drive a Strong Brand
Once a Day Marketing™ featured video blog: Emotional Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing the power of emotional branding. Recently I was in Philadelphia, PA and had the opportunity to experience the national historic sites in the City of Brotherly […]
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