Day of the Week
Branding from the Heart
Listen to our featured Ask Those Branding Guys radio show podcast: Branding from the Heart Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking with the founder of a new company branding from the heart. On our radio show Ask Those Branding Guys, we […]
Branding in a Mature Market
Once a Day Marketing™ featured video blog: Branding in Non-Mature and Mature Markets Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we’re going to take a quick look at branding in a mature market. A mature market is defined by the fact that the product or […]
Social Media for the Baby Boomer Market
Today is Digital Friday at Once a Day Marketing™ and we are discussing where to focus your social media marketing campaigns to reach the Baby Boomer Generation. The Baby Boomer Generation is generally considered to be adults born between the 1946 and 1964. They represent a wealthy market with $2.3 trillion in spending power on […]
Evaluating Your Competition Using SWOT
Once a Day Marketing™ featured video blog: SWOT Analysis for Your Competition Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are going to discuss using SWOT Analysis to assess competitors. SWOT stands for strengths, weaknesses, opportunities and threats. It’s a great analytical tool to use […]
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