Day of the Week
Reach, Frequency and Consistency
Once a Day Marketing™ featured video blog: Brand Building: Reach, Frequency and Consistency Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at three key concepts to understand when building your brand. When planning how to deliver your compelling marketing message to potential customers, […]
Marketing and Branding with Hashtags
Once a Day Marketing™ featured video blog: Using Twitter Hashtags Today is Digital Friday at Once a Day Marketing™ and we are discussing marketing and branding using Hashtags. Hashtags are created by adding the pound sign (#) in front of a word or name. It is used to search words, letters, phrases or even other […]
Reviewing Your Distribution Channels
Once a Day Marketing™ featured video blog: Placing Your Products in the Right Place Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we’re going to look inside your company at Place, one of the 7Ps, also known as distribution. What channels are you currently leveraging to […]
Does Your Brand Appeal to Hearts or Minds?
Today is Action Wednesday at Once a Day Marketing™ and we are discussing positioning options for branding and marketing efforts to engage customers and potential customers. In broad terms, there are two ways to appeal to customers; to their hearts or to their minds. In previous blogs we’ve talked about a branding rule that reads: […]
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