Day of the Week

Branding an Online Community

October 14, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Soapdom.com Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. Today is Strategic Tuesday and we are talking with Soapdom.com about branding an online business. On our radio show Ask Those Branding Guys, we spoke with Linda Marshall-Smith, founder and CEO […]

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Why Advertising Frequency is Important

October 14, 20130 Comments

Once a Day Marketing™ featured video blog: Marketing Rule of 27 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the Marketing Rule of 27, a fascinating study conducted about 10 years ago. Have you ever wondered how much advertisement you have to […]

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Exploring Social Media Marketing – Instagram Video

October 11, 20130 Comments

Today is Digital Friday at Once a Day Marketing™and we are sharing another installment in our series Exploring Social Media Marketing which looks at the increasing popularity of Instagram video for businesses. As we have previously discussed, Instagram is a social networking community that allows users to share life’s moments with a simple photo or […]

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Apple Dethrones Coca-Cola as Most Valuable Brand

October 9, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we looking at Apple’s rapid rise to become the most valuable brand in the world. According to the Interbrand Best Global Brands survey, Apple is now the world’s most valuable brand. Coca-Cola, which maintained the No. 1 ranking […]

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