Capturing Customers for Life

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of knowing and catering to your existing customers.

Pop quiz. Do you spend more time retaining existing customers or attracting new ones? Both are important strategies but when it comes to branding taking care of your current customer base is critical.

Existing customers are the lifeblood of any company and they must be held in high regard. You should know everything about them, even at the individual level if possible. You should appreciate their loyalty. And you should always strive to do more for them.

Financially speaking, it’s substantially easier and less expensive to generate more revenue from loyal customers than it is to capture sales fromnew ones. And brand lovers are a lot more likely to tell their friends about your offerings and be more forgiving when you make a mistake.

You should always workto attract the attention of new customers but never do this at the expensive of your current client base. Remember to reward the loyalty displayed by existing clients and strive to build strong business relationships with every one of them.

Themindset that existing customers always come first will increase your opportunity to develop patrons for life. I’m Jim Glover, that branding guy for Once a Day Marketing and be sure to always brand strong.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Process • Strategy
Tagged with: 7Ps of Marketing • James Glover • once a day marketing • that branding guy