Building Customer Loyalty

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing rewarding your customers with loyalty programs.

The explosion of digital format and social media provides customers access to so many more choices than they had in the past. Once your company likely competed in a small/local market; now you are competing in the global market place.

You workhard to attract the customers that are using your business, are you working just as hard to reward loyal customers who continuously seek out your product or service? The concept of the customer loyalty program is not new. Fred Harvey, who founded his Harvey House chain of restaurants and hotels in 1878, offered such a program to his customers.

There are various program options to let your repeat customers know you appreciate their business. A formal system tracks all the exchanges with your customers and allocates rewards based on predetermined criteria. An informal system is a less complicated, for example, a local restaurant may use a stamp card. Customers present it to be stamped for each purchased meal and are rewarded with a free meal after the designated number of purchased meals.

You can offer all sorts of premiums such as free flights, hotel rooms, meals or discounts. The goal is to keep track of the activities between you and your customers and reward them accordingly.

A well thought out customer loyalty program will ensure your customers feel appreciated. The reward you offer should be something the customer will value such as the examples cited above. In exchange they will be loyal, have a greater appreciation for your brand, and endorse your brand to their family and friends.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Physical Evidence • Positioning (Bonus) • Process • Promotion • Strategy
Tagged with: 7Ps of Marketing • Ask Those Branding Guys • customer loyalty • Fred Harvey • James Glover • once a day marketing • that branding guy