Branding with Social Media
Pick the right social media channel for your brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about branding and harnessing the power of social media.
Social media channels are an inexpensive ways to reach target customers. Many businesses hesitate to jump into social media for a variety of reasons. There is a “fear factor” which may be the result of misunderstanding or believing it is a fad. Social media is here to stay and is becoming widely used for customer service and customer care.
A business who would like to begin using social media should first choose one or two platforms to get started. Then create a plan that includes a profile of target customers and identifies who will manage the campaigns. It is important to determine the tone of the material that you will share along with the timing of distribution for your message, consistent distribution of content is essential. You also should have a measurement plan in place to monitor results by channel to see which ones are most successful.
The visual aspect is the most important element of social media and businesses should use high quality images. When it comes to content, share something that customers would not necessarily see in your place of business, perhaps a story of employee recognition accompanied by a photo or other behind the scenes information.
It is also appropriate to share other information customers will be interested in that is not necessarily about your company. This is your opportunity to create a personality for you and your business beyond normal business activities. Video platforms may be especially effective here. Try Periscope or Snapchat
Always take the time to thank customers for positive comments and respond to and resolve any negative posts.
We strongly recommend that users new to social media build a following by sharing the story of their brand rather than jumping into a social media campaign that has any call to action.
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2016 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Positioning (Bonus) • Promotion • Strategy
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