Branding With a Focus on Millennials

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at brand message targeted at the Millennial Generation.

Millennials or Generation Y, are generally considered to be young adults with birthdays between the 1980s and early 2000s. According to the Pew Research Center, this year the Millennials are expected to unseat Baby Boomers as the largest living generation.

If your business wants to capture a portion of Millennial’s $200 billion annual spending keep in mind that this age group has grown up online with social media and have instant access to the information via their smartphones. A Facebook, text or e-mail messages will elicit a quicker response than a more traditional phone call or other type of advertising.

A business that is interested in reaching the Millennials, should craft a creative and authentic message that will capture the interest of this young, educated group. Focus distribution on the social media channels like Twitter, Instagram, Facebook and Vine. Ensure you message is delivered consistently; Gen Yers tend to be less brand-loyal than their parents.

If you plan to target the Gen Y market, integrating social media into your campaign will increase your chances of success. In fact, in today’s marketing world, it’s almost imperative that you use social media to garner any form of marketing success.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of Marketing • People • Positioning (Bonus) • Promotion • Strategy
Tagged with: 7Ps of Marketing • Ask Those Branding Guys • James Glover • millennials • once a day marketing • that branding guy