Branding the Santa Fe Wine and Chile Fiesta

Listen to our featured Ask Those Branding Guys™ radio show podcast: Santa Fe Wine and Chile Fiesta

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding of the Santa Fe Wine & Chile Fiesta.

Joining us on the show was Al Lucero, Co-Founder and President of the Santa Fe Wine & Chile Fiesta. The event came into being when famed-chef Mark Miller and others teamed with Al to create a way to promote the fantastic wine and cuisine of Santa Fe.

This year marks the 25th annual Santa Fe Wine & Chile Fiesta which provides participants an opportunity to try new wine and restaurant fare as well as allowing lesser-known purveyors to gain attention of potential new customers. Events are held at local restaurants, the Santa Fe School of Cooking and the Santa Fe Opera and other locations.

Lucero is also the former owner of Santa Fe landmark restaurant Maria’s Kitchen. To differentiate from all the other New Mexican restaurants in town, Lucero made a bold move at that time to feature fajitas on the menu along with their now famous margaritas.

Lucero shared that there are many different ways to get your message out. He believes radio, TV and social media are all effective when you are giving your customers something to talk about such as what he called the “real margarita” at Maria’s Kitchen. Such a boast created lots of customer attention.

Santa Fe Wine & Chile Fiesta is distributing their message thorough the website and e-mailing lists, which reach a very targeted audience of individuals who are already interested in the event.

Lucero’s top branding tip: maintain your integrity and be sincere. Embrace your failures along with your successes and keep working to let people know how good your product is.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Physical Evidence • Place • Positioning (Bonus) • Product • Promotion • Strategy
Tagged with: 7Ps of Marketing • Al Lucero • Ask Those Branding Guys • James Glover • once a day marketing • Santa Fe Wine and Chile Fiesta • that branding guy