Branding the New Mexico Hospitality Association

Listen to our featured Ask Those Branding Guys™ radio show podcast: The New Mexico Hospitality Association

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™,we discussed branding and marketing of a new association.

Joining us on the show was Jen Schroer CEO of the New Mexico Hospitality Association. The NM Hospitality Association is a new organization recently formed upon the merger of the Tourism Association of New Mexico and the New Mexico Lodging Association.

The mission of the NM Hospitality Association is to be the unified voice to influence and inspire a growing New Mexico hospitality industry. They leverage their resources to unify & influence items such as legislation, enrich educational programs for workforce development as well as to build collaboration among partners.

Jen shared that during this year’s legislative session the NM Legislature approved an increased advertising & marketing budget for the New Mexico Tourism Department to promote the “True” brand which allows NM to better compete with neighboring states.

Moving forward, Jen sees delivering on brand promise and stepping up customer service are two of the challenges that the industry and members of NMHA can come together to enhance. Glover shared that it is essential for any organization to ensure the brand is understood internally and that people within the state understand what we have to offer visitors.

To get the word out about the New Mexico Hospitality Association they are using a robust e-mail campaign as well as having regional meetings to engage stakeholder to listen to issues and provide solutions.

Jen’s tip to any organization: define what you are trying to accomplish/solve and then communicate and communicate again with stakeholders.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Positioning (Bonus) • Process • Promotion • Strategy
Tagged with: 7Ps of Marketing • Ask Those Branding Guys • James Glover • Jen Schroer • New Mexico Hospitality Association • once a day marketing • that branding guy