Branding the Community of Los Alamos
On the Trail in Los Alamos
Listen to our featured Ask Those Branding Guys radio show podcast: Los Alamos New Mexico
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a New Mexico community.
Joining us on-air were Kelly Stewart, Marketing Specialist, and Julie Habiger, Public Information Office, for Los Alamos County. In 2014, Los Alamos decided they needed a cohesive identity to attract businesses, talent and visitors. As a result, a community branding effort was started; they have identified the essence of the town and from that developed a logo and tagline which reflect this brand position.
The brand mindset of the community is to cultivate curiosity and create aha moments for residents and visitors alike. The Los Alamos tagline “where discoveries are made” reflects the legacy of the scientific endeavors of the community. It also implies that there are discovers made every day in Los Alamos whether in a science or technology capacity, in a museum or out on a bike trail.
The community boasts three National Parks – Bandelier National Monument, Valles Caldera National Preserve and the new Manhattan Project National Historical Park. Los Alamos has miles of trails for hiking and biking, stunning vistas, summer cultural activities at Ashley Pond, museums and family activities.
Los Alamos is now in the integration phase of their branding effort. This includes working with the community to share an understanding of the meaning behind the brand and ensure residents, businesses & organizations deliver on the brand promise.
To promote Los Alamos, Kelly and Julie are incorporating the new logo and tagline into tents, flags and giveaways that are used at events such as ScienceFest and the County Fair as well as into advertising, the new visitor guide and other materials circulated in the community. Local businesses are getting on board to advertise cooperatively and leverage the brand.
Outside the community, Los Alamos is focused on setting accurate expectations with businesses, prospective talent and visitors around what they have to offer and target those audiences for their messaging.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2017 Once a Day Marketing™. All rights reserved.
Filed in: Place • Positioning (Bonus) • Strategy
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