Branding Spaceport America

Listen to our featured Ask Those Branding Guys™ radio show podcast: SpacePort America

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed re-branding one of New Mexico’s leading edge businesses.

Joining us on the show was Tammara Anderton, Director of Business Development for Spaceport America, the world’s first purpose-built, commercial spaceport, located in Sierra County, New Mexico, just west of the U.S. Army White Sands Missile Range. Their mission is to provide a supportive home for commercial space tenants and customers so that they can make great contributions to the industry and also inspire and delight visitors.

Sir Richard Branson’s Virgin Galactic and SpaceX are just two of the enterprises working on suborbital space launches. In addition to space launches, Spaceport America hosts special events, photo-shoots, filming and air-related activities. Southern New Mexico’s 340 sunny days make Spaceport America an ideal place for all of these activities.

To create more awareness for Spaceport America and to provide a unique space experience, a visitors center has opened in Truth or Consequences, NM and tours are now offered to the property by Follow the Sun Tours and Ted Turner Expeditions.

Tammara shared that Spaceport’s biggest branding challenge is ensuring people understand that facility is not owned by Virgin Galactic. Spaceport America is owned and operated by the state of New Mexico and Virgin Galactic is a tenant and strategic partner in the promotion of the property.

Enjoy the podcast.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • General • Inspiration • Knowledge • Physical Evidence • Place • Positioning (Bonus) • Product • Strategy • Tactics
Tagged with: 7Ps of Marketing • James Glover • once a day marketing • Spaceport America • that branding guy