Branding a Social Enterprise – SuccessStyle
A social enterprise uses clothing to transform lives
Listen to our featured Ask Those Branding Guys radio show podcast: SuccessStyle Santa Fe
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe company.
Joining us on the show was Jackie Chamborde, founder of SuccessStyle, whose mission is to help women look and feel their best, get the job they want and be the success they can be. As a social enterprise, SuccessStyle is an organization geared toward helping people & planet while still generating a profit.
Jackie is passionate about fashion and has been involved in various aspects of the retail and fashion industry for many years. One of the services offered by SuccesssStyle is curating women’s closets by assisting them to define their look and organizing and moving out clothing that is no longer used. This clothing may then be sold through SuccessStyle’s consignment component to customers across the country.
Clothing may also be donated to help women entering, re-entering or moving up in the job market that need assistance to succeed. SuccessStyle offers workshops around resume writing, interviewing and dressing for success to raise self-esteem and help women succeed in the workplace.
To get the SuccessStyle message out, Jackie began by creating a Facebook page. She then leveraged her personal page to start sharing the SuccessStyle story. Jackie updates both pages every day and continues to build followers for SuccessStyle. Jackie is very service focused and is extremely responsive to customer queries from the ebay store.
Jackie has strategic alliances with estate sale groups to move clothing into the SuccessStyle closet. Consignment shops that do not take suits will share Jackie’s card with their customers. She also works with local non-profits to reach women that may be interested in SuccessStyle services.
Enjoy the show.
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2016 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Inspiration • Knowledge • Place • Positioning (Bonus) • Process • Product • Promotion • Strategy • Tactics
About the Author (Author Profile)
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
