Branding Skirt Sports Specialty Clothing Retailer
#REALwomenmove
Listen to our featured Ask Those Branding Guys radio show podcast: Skirt Sports CEO Nicole DeBoom
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a specialty clothing retailer.
Joining us on the show was Nicole DeBoom – Founder and CEO of Skirt Sports based in Boulder Colorado. Skirt Sports is a retailer of active wear that celebrates the real woman. Nicole was inspired to create the company when she was a professional triathlete and found it impossible to find pretty, functional clothes with a good fit for running and training.
Nicole’s vision was to create a clothing line that would make women look good and feel good about themselvesat the same time. Skirt Sports launched in 2005 as an online retailer and favorable press in the early months propelled the company to success. To ensure customers can experience the products, have a great selection and maintain the brand message, a brick & mortar store is opening in Boulder, CO soon.
Sport Skirts mission remains building confidence and inspiring women to feel secure and get out and be active. Nicole uses very creative branding and marketing efforts to promote Skirt Sports. Grassroots campaigns have worked the best. Events, the national ambassadors program and social media all create a sense of community that enables customers to connect with and experience the brand.
The ambassador program grew out of customers’ desire to be involved with the brand. Through the program, Skirt Sports supports local athletes rather than sponsoring professional, nationally known competitors. They also sponsor women only 13ers and 5Ks.
Nicole knows that the world is constantly changing and strives to keep the brand fresh. Sport Skirts is focused on being very inclusive and welcomes women of all types; large sizes and small, fast and not so fast runners too! This is reflected in their hashtag #REALwomenmove.
Nicole’s tip for those seeking to start a business: Trust your gut. If something feels right to you then pursue it.
Enjoy the show.
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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Filed in: 7Ps of Marketing • Inspiration • Knowledge • People • Physical Evidence • Place • Positioning (Bonus) • Product • Promotion • Strategy • Tactics
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