Branding Novelist Anne Hillerman

Listen to our featured Ask Those Branding Guys™ radio show podcast: Novelist Anne Hillerman

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy with a well know author.

Joining us on the show was author Anne Hillerman talking about her latest book, Rock With Wings. Anne is the daughter of best-selling author Tony Hillerman; she is continuing her late father’s writing and bringing back some of his most popular characters with her own flavor.

Anne was inspired to continue with her Dad’s series due to demand from readers for more stories. Her first book, Spider Woman’s Daughter, was published in October 2013. Anne felt that fans gave her the benefit of the doubt with Spider Woman’s Daughter, which did very well. Rock With Wings has also met with success and was on the NYT Bestseller list for three weeks.

Anne shared a great story about how the new novel was named. After struggling for some time to find just the right title, Anne shared the dilemma with her mother. Having extensive experience editing the Tony Hillerman novels, Anne’s mom suggest Rock With Wings. The name was a great fit for the story set in the Shiprock, NM area; it is the literal translation of the Navajo name for the rock outcropping.

To promote her books, Anne has partnered with groups to make appearances at benefits and fund raisers. She enjoys having the opportunity to meet and speak directly with her fans.

Anne shared a tip to aspiring authors; make sure whatever you are writing is the best is can be because you only get that one chance to make a first impression. If it is not favorable, it will impact the success of your future work.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Positioning (Bonus) • Process • Product • Strategy
Tagged with: 7Ps of Marketing • Anne Hillerman • Ask Those Branding Guys • James Glover • once a day marketing • Rock with Wings • that branding guy • Tony Hillerman