Branding Fun Financial Education

Making Finances Fun!

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Pi Luna Press

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new company.

Joining us on-air was Pi Luna, Founder of Pi Luna Press, a new brand focused on financial education. Pi noticed that many people have trouble with math and she brings math and art together in a unique educational style to teach finance and budgeting concepts in a fresh, innovative way. Her model includes using stories of characters with real-life issue and clients have to learn skills to solve the characters’ challenge.

The target audience for Pi’s expertise is people who need assistance with understanding financial theories including artists and other creative individuals. She explains budgeting and other processes in a fun way that is easy to understand.

Pi’s finds new clients through referrals and networking events. She has facilitated workshops for groups including the Santa Fe Chamber of Commerce, WESST and Meow Wolf. That Branding Guy encouraged Pi to expand on her relationships with existing clients to seek opportunities for new business.

To enhance her offerings, Pi is exploring production of educational videos. Glover mentioned that her website would be a great place to share that her workshops are a fun and entertaining learning experience.

Pi’s biggest branding challenge is overcoming people’s fear of finance and math. Those Branding Guys recommended a short video to tell the story of her methodology and how much fun it is to learn math and finances.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: Positioning (Bonus) • Product • Promotion • Strategy
Tagged with: James Glover • once a day marketing • Pi Luna • that branding guy