Branding an Online Community
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Soapdom.com
Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. Today is Strategic Tuesday and we are talking with Soapdom.com about branding an online business.
On our radio show Ask Those Branding Guys, we spoke with Linda Marshall-Smith, founder and CEO of Los Angeles based Soapdom.com, an online community for everything related to your favorite daytime soap opera. Linda has an MBA in marketing and realized early on the power of the internet as a business platform. She founded Soapdom.comin 2002 as both a social and news portal.
Glover asked Linda what differentiates Soapdom.com; she replied that first and foremost is the name. Soapdom is a term that was widely used in the industry and being able to obtain that domain name was a fabulous boon.
As television networks are cancelling the soap operas, Soapdom.com is experiencing a reduction in fan base. Only four of the eleven soap operas that were aired when Soapdom.com was founded now remain. In response to this, Marshall-Smith is working to distribute new content with an LA company who has purchased the rights to continue production and deliver some soap operas online.
Marshall-Smith leaves us with some tips around creating a successful online community. She shared that you should have a concept people will be interested in. Once you are distributing content, ensure that you are disseminating it via social media channels such as twitter, facebook and pinterest. You have to be proactive and push out your content rather than wait for your audience to come to you.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Day of the Week • Positioning (Bonus) • Strategic Tuesday
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