Branding an App for the Fantasy Football Draft

Jimmie Maverick

Listen to our featured Ask Those Branding Guys radio show podcast: My Perfect Fantasy Draft

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a fantasy football draft app.

Joining us on-air was Jimmie Maverick, creator of the My Perfect Fantasy Draft app. We started our discussion talking about football and communication trends. Jimmie shared that the popularity of the NFL rapidly expanded decades ago when they started the push to televise games. Viewership has been declining in recent years as more and more fans, especially Millennials, migrate away from television to follow games via the internet and phone apps.

We then turned the conversation to Fantasy Football, which is played by 40 million Americans. It is an activity where an individual joins with a group of other participants and chooses, or drafts, a fantasy team based on active NFL players. Each week, the fantasy team plays another team in their league. How those players chosen actually perform on the field is used to calculate the score.

Jimmie Maverick thinks the hardest part of playing fantasy football is completing the extensive player analysis required to draft a great team. The research is a time-consuming and sometimes frustrating process. This frustration led Jimmie Maverick to create the My Perfect Fantasy Draft app.

My Perfect Fantasy Draft app is a unique, boutique option that allows users to easily filter out players they are not interested in based on selected criteria such as team and position, etc. This allows users to focus on those players they would like to draft to build their fantasy team.

Jimmie’s biggest branding challenge is the ability to get the word out about the app. Marketing efforts for the app so far includes tradeshows and boosting posts on Facebook. Glover suggested allocating a small budget to try Google retargeting ads. He also recommended that Maverick approach sports radio networks and regional sports reporters to share the unique benefits of his app.

My Perfect Fantasy Draft app is only available on FFMaverick.com website!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Positioning (Bonus) • Price • Product • Promotion • Strategy
Tagged with: apps • football