Branding a Unique Pharmacy

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Nambe Drugs Pharmacy

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a unique Northern New Mexico Pharmacy.

Joining us on the show was Tom Lovett, President and CEO of Nambe Drugs, a compounding pharmacy. In addition to what you will find in a regular drug store, a compounding pharmacy also tailors prescriptions to the needs of the individual patients.

Additionally, Nambe Drugs provides consulting for their customers as well as home delivery in the local area. Lovett believes this personal touch and connection with customers is what sets them apart from the competition.

When it comes to getting their message out, Lovett has had great success with radio advertising because it allows you to personalize your business when you do the voice over yourself. He also uses other channels, especially when entering a new market. Lovett sponsors numerous local sports teams and events to ensure Nambe Drugs stays connected to the communities they serve.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of Marketing • Positioning (Bonus) • Promotion • Strategy
Tagged with: 7Ps of Marketing • James Glover • Nambe Pharmacy • once a day marketing • that branding guy