Branding a National Association

Listen to our featured Ask Those Branding Guys radio show podcast: Branding the National Association of Women MBAs

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a national association.

Joining us on the show was Philana Kiely, Executive Director of the National Association of Women MBAs (NAWMBA), a non-profit organization dedicated to propelling business women into leadership positions. NAWMBA’s audience is women who have already become MBAs.

Philana shared that challenges include their target audience understanding the benefits of the organization. NAWMBA provides their members opportunities to network with peers, mentors and businesses. They also connect recruiters with members and held a national conference last month in Washington, DC. Another challenge is to ensure their mission is clear and does not over overlap with other organizations.

Glover asked Philana how they spread the message about the recent conference. She responded that, as a non-profit organization, they rely heavily on volunteers. NAWMBA also co-markets with partners and sponsors. Leveraging local chapters also was a key tool. Philana used social media to thank and recognize sponsors.

Philana shared her tips for running a non-profit organization. First, remember it is still a small business and you have to manage it like one. Also, marketing and getting your message out are critical to success.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Inspiration • Positioning (Bonus) • Promotion • Tactics
Tagged with: 7Ps of Marketing • Ask Those Branding Guys • James Glover • National Association of Women MBAs • NAWMBA • once a day marketing • that branding guy