Branding a Global Travel Company for Students
Education Travel Showcases Possibilities
Listen to our featured Ask Those Branding Guys radio show podcast: Rustic Pathway for Travel Education
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an education travel company.
Joining us on-air was Brielle Friedman, Marketing Director of Rustic Pathways. Working at the intersection of education, travel and philanthropy, Rustic Pathways offers education and service travel programs to students. Their mission is to empower students through innovative and responsible travel experiences to positively impact lives and communities around the world.
Rustic Pathways focuses on providing teenagers with a wide array of itineraries to challenge themselves and get outside their comfort zone. This enables teens to discover more about themselves and what they want to do in college and in life
To differentiate, Rustic Pathways brings students to off-the-beaten-path locations that are not readily accessible on their own. Programs are intentionally designed to help participants process what they are learning and determine what they are taking away from the experience.
Their target market is students from all types of backgrounds who are seeking the experience Rustic Pathways has to offer; they share a desire to learn and make a positive impact on the world. The website organizes offering by area of interest to help students get started. The most popular category is the change-maker/critical issue program. Right now, young people are more interested in world-wide events and finding solutions for global issues.
Brielle shared that transparency and authenticity is very important to young audiences. To get their message out, Rustic Pathways has an outreach team that promotes directly in schools, offers in-home program overviews and assigns program advisors to assist with the end-to-end process for potential participants expressing interest via the website.
To stand out in the clutter of marketing material, Rustic Pathways harnesses the power of program alumni as a strong team of brand ambassadors. The brand also evolves constantly based on changes in the market and audience interests.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2017 Once a Day Marketing™. All rights reserved.
Filed in: People • Positioning (Bonus) • Product • Strategy
About the Author (Author Profile)
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
