Branding a Community of Natural Lakes
Families Enjoying WIBIT Water Park in Santa Rosa, New Mexico
Listen to our featured Ask Those Branding Guys™ radio show podcast: City of Natural Lakes Santa Rosa New Mexico
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a New Mexico community.
Joining us on the show was Tim Dodge, City Manager of Santa Rosa New Mexico, the city of natural lakes. Santa Rosa is located on the eastern plains of New Mexico off I-40, about an hour and half from Albuquerque and Santa Fe. It is a unique community known for an abundance of natural lakes and other water features. The Blue Hole is the dive capital of the southwest due to its 81’ depth and crystal clear water. There is also a fish hatchery in the city along with excellent fishing spots.
The City of Santa Rosa has been working to revitalize their brand. The City would like to be perceived as an active, healthy community of lakes & rivers and a great place for recreation. With the recent rain, water levels are higher than they have been in recent years and record numbers of boaters are enjoying the lakes and other amenities.
WIBIT is the latest attraction to come to Santa Rosa. WIBIT is an amazing inflatable obstacle course floating on Park Lake; it has walls to climb, swings and slides. Route 66 runs through Santa Rosa and offers an auto museum, hotels, and restaurants. This coming weekend the City is hosting a 3 on 3 basketball tournament called Hoop it Up and a craft fair with live music.
Right now Santa Rosa is focused on promoting the city’s water features. Keeping the customer experience they deliver top of mind, they want to ensure capability to provide a great experience for all visitors is not compromised.
Tim shared that Santa Rosa will be participating in the New Mexico True campaign to continue driving the message of the Santa Rosa brand. Filming for the commercial sequences is taking place in the city today.
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Place • Positioning (Bonus) • Product • Promotion • Strategy
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