Recent Blogs
Are Customers Recalling Your Brand? (Smart Monday/Positioning)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at brand recognition and recall. Brand recognition means potential customers have some understanding of your brand even if they don’t know where that awareness came from. Recall is when customers can actually name your brand […]
CBS Sports Slam Dunks NCAA Tournament Online Coverage (Digital Friday/Process)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are going to give a big shout out to CBS Sports. For college basketball fans this is a great time of the year. The NCAA Tournament is underway to determine the #1 team in the nation. These […]
Earning Professional Referrals (Recon Thursday/People)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at how to build professional referrals. Branding and marketing is a great way to increase mindshare with potential customers and to have them consider your product or service the next time they are in the […]
Grading Your Customer Experience (Action Wednesday/Process)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday where we’re going to have you grade the customer experience at your business. Remember back in high school when the teacher would score your work? When you received that A+ you felt great because you knew you did a […]
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