Recent Blogs
Webinars and Online Communication Tools
Once a Day Marketing™ featured video blog: Webinars and Online Communication Tools Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday and we are discussing webinars and online conferencing to easily reach your customers. When information is digital there are no boarders. You are able to communicate your […]
Strategic Brand Analysis: Customers
Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Customers Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are launching a three-part series on strategic brand analysis using David Aaker’s model. According to marketing guru Aaker, it’s important to track the market activity of […]
Using Print for Branding
Once a Day Marketing™ featured video blog: Print as a Marketing Channel Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we starting a series profiling the nine marketing channels you can use to promote your brand. Today we are discussing print media, which is still a […]
Branding a Regional Beer
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Santa Fe Brewing Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to build the brand of a regional brewing company. On our radio show Ask Those Branding […]
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