Recent Blogs
The Consumer Adoption Process
Once a Day Marketing™ featured video blog: 5 Steps of Consumer Adoption Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we’re looking again at Philip Kotler’s work, specifically reviewing the adoption process of consumers. There are five stages to this process: awareness, interest, evaluation, trial and […]
Reaching the Gen Y Market
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are discussing where to focus your marketing campaigns to reach the Generation Y audience. Generation Y are generally considered to be young adults with birthdays between the 1980s and early 2000s, spending about $200 billion annually. According […]
Pricing Strategies That Work – Part 2
Once a Day Marketing™ featured video blog: Pricing Strategies – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are continuing our series on pricing looking at four additional strategies. Key factors that come into play when evaluating pricing strategies are the uniqueness of your product and what […]
Pricing Strategies That Work – Part 1
Once a Day Marketing™ featured video blog: Pricing Strategies Part 1 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are going to dive deeper into one of the 7Ps of Marketing: Price. There are great pricing strategies you can leverage to better penetrate the market or increase profit. Today […]
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