Recent Blogs

Social Media for the Baby Boomer Market

September 13, 20130 Comments

Today is Digital Friday at Once a Day Marketing™ and we are discussing where to focus your social media marketing campaigns to reach the Baby Boomer Generation. The Baby Boomer Generation is generally considered to be adults born between the 1946 and 1964. They represent a wealthy market with $2.3 trillion in spending power on […]

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Evaluating Your Competition Using SWOT

September 12, 20130 Comments

Once a Day Marketing™ featured video blog: SWOT Analysis for Your Competition Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are going to discuss using SWOT Analysis to assess competitors. SWOT stands for strengths, weaknesses, opportunities and threats. It’s a great analytical tool to use […]

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Move Your Marketing Plan Forward

September 10, 20130 Comments

Once a Day Marketing™ featured video blog: Taking Action: Getting Things Done Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and you are going to review your marketing action plan and finally tackle that one important item you know you should finish. If you are a regular […]

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e-Tailing Best Practices – New Mexico Magazine

September 10, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Creating a Great E-Commerce Site Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking about best practices for creating an online retail environment. On our radio show Ask Those Branding Guys, we spoke […]

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