Recent Blogs
Reviewing Your Distribution Channels
Once a Day Marketing™ featured video blog: Placing Your Products in the Right Place Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we’re going to look inside your company at Place, one of the 7Ps, also known as distribution. What channels are you currently leveraging to […]
Does Your Brand Appeal to Hearts or Minds?
Today is Action Wednesday at Once a Day Marketing™ and we are discussing positioning options for branding and marketing efforts to engage customers and potential customers. In broad terms, there are two ways to appeal to customers; to their hearts or to their minds. In previous blogs we’ve talked about a branding rule that reads: […]
Branding from the Heart
Listen to our featured Ask Those Branding Guys radio show podcast: Branding from the Heart Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking with the founder of a new company branding from the heart. On our radio show Ask Those Branding Guys, we […]
Branding in a Mature Market
Once a Day Marketing™ featured video blog: Branding in Non-Mature and Mature Markets Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we’re going to take a quick look at branding in a mature market. A mature market is defined by the fact that the product or […]
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