Best Practices for Regional Branding

Listen to our featured Those Branding Guys radio show podcast: Ken Rogers and Automation Alley

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding of a major metropolitan area.

Joining us on air was Ken Rogers, Executive Director of Automation Alley. Automation Alley is an organization that brings numerous partners together to focus on economic development and promoting growth for Detroit and Southeast Michigan.

Prior to forming the organization, Rogers conducted research which indicated that Southeast Michigan had a significant numbers of jobs in the technology area. This data lead to the formation of Automation Alley. The name and brand were developed to promote awareness of Southeast Michigan as a technology hub. To ensure a cohesive brand, individual members endorse Automation Alley through the material they distribute.

Rogers indicated that,to be successful, any organization must be willing to change and continuously evolve. Automation Alley is striving streamline their messaging and is also moving toward increasing the use of video in their marketing material.

Rogers makes these final recommendations for successfully creating a cohesive workgroup of partners with individual interests:
– Understand the goals and objectives of the team
– Document the business plan
– Include action-oriented people
– Bring in a partner from the education sector
– Create and follow a strategic plan

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of Marketing • Positioning (Bonus) • Strategy
Tagged with: 7Ps of Marketing • Ask Those Branding Guys • Automation Alley • Detroit • James Glover • Ken Rogers • once a day marketing • Southeast Michigan • that branding guy