How Bold is Your B2B Marketing?

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are discussing the importance of being bold with your business to business (B2B) marketing.

There is a commonly-held misconception that B2B marketing doesn’t need to be glitzy or bold; that brave, brash and bold marketing is reserved only for business to consumer (B2C) campaigns. We strongly disagree. At Once a Day Marketing™ we think that to achieve success with B2B marketing you should be Branding Bold.

Our reasoning is simple. Individuals are constantly exposed to clever, entertaining and informative consumer advertising and messaging. In essence, as consumers we know a good ad from a bad or boring one. Consumer brands produce high quality advertising because they know what it takes to attract attention and drive purchase behavior.

B2B marketers should not abandon this successful approach when marketing to other businesses. The customer evaluating a B2B offer is still a consumer who wants to feel good about the product or service, just as they do with any consumer purchase.

Boring advertising is just that…boring. It doesn’t excite and might even turn a prospect away who is wondering why the advertising isn’t more appealing. As you develop your next round of B2B marketing, keep this important point in mind.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of Marketing • People • Physical Evidence • Place • Positioning (Bonus) • Price • Process • Product • Promotion • Strategy
Tagged with: 7Ps of Marketing • brand bold • James Glover • once a day marketing • that branding guy