B Corp: Is it Right for Your Business

Businesses With a Social Focus

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the concept of social enterprise and whether or not it is a positioning to consider for your brand.

A social enterprise is a company or organization that uses common business strategies to drive improvement in the environmental or human services arenas as a primary business or in addition to their core competency. This may include a focus on increasing beneficial social impact rather than the typical profit driver. A Benefit Corp is a good example of a social enterprise although they are not limited to a particular form of business.

There is a growing trend among investors and consumers to seek out socially and environmentally conscious companies with whom to do business. There are approximately 2,064 certified B Corps in 50 countries around the world in 130 industries.

According to bcorporaton.net, some of the many reasons to become a B Corps include:
– Differentiation from the competition
– Finding investors
– Attracting and engaging talent
– Leveraging the “B The Change” campaign to reach an interested audience

If your company is socially and environmentally conscious or moving in that direction, consider investigating the requirements to become a certified B Corp or other form of social enterprise. If you want to differentiate your brand, this could be a great way to accomplish that goal. Research “social enterprise” or “benefit corporation” for more information.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Positioning (Bonus) • Strategy
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