Author Archive for Marianne Tenenbaum
Marketing 101: 7Ps of Marketing – PROMOTION
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part VI in our series on the fundamentals of marketing using the 7Ps with a discussion of Promotion. Promotion is telling your customers about your products and services, their benefits and where they can be found. In today’s world customers […]
Arizona Chile Roasters – a Fiery Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Giery Brand: Arizona Chile Roasters Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a business that manufacturers a product that is key to the chile industry. […]
Marketing 101: the 7Ps of Marketing – People
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part V in our series on the fundamentals of marketing using the 7Ps with a discussion of People. When you really think about it, are customers buying your product or are they buying into the people in your organization who […]
Constructing a Home Builders Association Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Area Homebuilders Association Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Home Builders Association. Joining us on-air was Kim Shanahan – Executive Officer […]
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