Author Archive for Marianne Tenenbaum
Marketing 101: the 7Ps of Marketing – POSITIONING
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing a bonus – Part VIII in our series on the fundamentals of marketing using the 7Ps with a discussion of Positioning. Positioning is an essential first step in creating a brand and it’s important that it be established prior to […]
Radio: a Powerful Advertising Channel
Listen to our featured Ask Those Branding Guys radio show podcast: Radio Strategies for Your Marketing Toolkit Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how radio advertising can boost your branding and marketing. Joining us on-air was Jess Preston – […]
Marketing 101: the 7P’s of Marketing – PHYSICAL EVIDENCE
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part VII in our series on the fundamentals of marketing using the 7Ps with a discussion of Physical Evidence. The physical evidence is everything customers physically experience when interacting with your company. These are the things they might see, touch, […]
Branding a Global Travel Company for Students
Listen to our featured Ask Those Branding Guys radio show podcast: Rustic Pathway for Travel Education Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an education travel company. Joining us on-air was Brielle Friedman, Marketing Director of […]
Stay Connected