Author Archive for James Glover
Never Too Late to Start Blogging
Once a Day Marketing™ featured video blog: 5 Great Reasons to Blog Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is DigitalFridayand I’m going to encourage you to think about blogging if you aren’t already. Blogging requires a consistent time commitment and may not be right for ever brand. You […]
Boomers and Seniors are Big Business
Once a Day Marketing™ featured video blog: Targeting the Boomer and Senior Market Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we want to ensure you understand the huge market potential of boomers and seniors. Information for today’s blog comes from an issue of Entrepreneur Magazine. […]
Using Direct Marketing to Drive Call to Action
Once a Day Marketing™ featured video blog: Marketing Ecosystem – Direct Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing direct marketing, another of the nine marketing channels to promote your brand. The goal of direct marketing is to communicate straight to your […]
Branding a Cloud-Based Application
Listen to our featured Ask Those Branding Guys radio show podcast: Branding MyIdeaTree Application Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to brand and market a cloud-based application. On our radio show Ask Those Branding Guys, we spoke with […]
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