Author Archive for James Glover
Positive Emotions Drive a Strong Brand
Once a Day Marketing™ featured video blog: Emotional Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing the power of emotional branding. Recently I was in Philadelphia, PA and had the opportunity to experience the national historic sites in the City of Brotherly […]
Using Place-Based Marketing
Once a Day Marketing™ featured video blog: Marketing Ecosystem: Place-based Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing another channel to promote your brand: place-based marketing. The goal of this marketing node is to establish a brand presence at destinations your potential […]
Local Marketing of a National Franchise
Listen to our featured Ask Those Branding Guys radio show podcast: Marketing N-Hance Franchise Locally Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes for a franchisee to brand and market a national franchise locally. On our radio show Ask Those […]
Looking at Your Brand Stature
Once a Day Marketing™ featured video blog: Brand Stature Defined Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are concluding the series looking at the Young & Rubicam (Y&R) model around brand stature. Y&R determined that there are two elements that make up brand stature, […]
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