Author Archive for James Glover
Route 66 – Creating a Memorable Experience
Once a Day Marketing™ featured video blog: Route 66 Brand Mystique Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are highlighting the brand mystique of Route 66 and the importance of creating memorable experiences. Certain brands have mystique such as the Beatles, Marilyn Monroe, Paris, […]
Exploring Social Media Marketing – Snapchat
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we continuing our series Exploring Social Media Marketing with a discussion of Snapchat and whether or not it is a good fit for your marketing campaigns. Snapchat is a mobile application for photo sharing. The app allows users […]
Creating Successful PR – Part 2
Once a Day Marketing™ featured video blog: Make a PR Pitch – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are concluding our series on developing a successful PR pitch. Publicity, or PR, is one of the 7Ps of Marketing under promotion and […]
Creating Successful PR
Once a Day Marketing™ featured video blog: Make a Successful PR Pitch – Part 1 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are starting a two part series around how to create successful Public Relations material. What drives public relation publicity, or PR, is […]
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