Author Archive for James Glover
Evaluating Your Competition Using SWOT
Once a Day Marketing™ featured video blog: SWOT Analysis for Your Competition Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are going to discuss using SWOT Analysis to assess competitors. SWOT stands for strengths, weaknesses, opportunities and threats. It’s a great analytical tool to use […]
Move Your Marketing Plan Forward
Once a Day Marketing™ featured video blog: Taking Action: Getting Things Done Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and you are going to review your marketing action plan and finally tackle that one important item you know you should finish. If you are a regular […]
e-Tailing Best Practices – New Mexico Magazine
Listen to our featured Ask Those Branding Guys radio show podcast: Creating a Great E-Commerce Site Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking about best practices for creating an online retail environment. On our radio show Ask Those Branding Guys, we spoke […]
The Consumer Adoption Process
Once a Day Marketing™ featured video blog: 5 Steps of Consumer Adoption Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we’re looking again at Philip Kotler’s work, specifically reviewing the adoption process of consumers. There are five stages to this process: awareness, interest, evaluation, trial and […]
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