Author Archive for James Glover
Branding Communities – A New Focus
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Communities – A New Focus Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking about out-of-the-box thinking for community branding efforts. On our radio show Ask Those Branding Guys, we spoke with […]
Reach, Frequency and Consistency
Once a Day Marketing™ featured video blog: Brand Building: Reach, Frequency and Consistency Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at three key concepts to understand when building your brand. When planning how to deliver your compelling marketing message to potential customers, […]
Marketing and Branding with Hashtags
Once a Day Marketing™ featured video blog: Using Twitter Hashtags Today is Digital Friday at Once a Day Marketing™ and we are discussing marketing and branding using Hashtags. Hashtags are created by adding the pound sign (#) in front of a word or name. It is used to search words, letters, phrases or even other […]
Reviewing Your Distribution Channels
Once a Day Marketing™ featured video blog: Placing Your Products in the Right Place Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we’re going to look inside your company at Place, one of the 7Ps, also known as distribution. What channels are you currently leveraging to […]
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