Author Archive for James Glover
Apple Dethrones Coca-Cola as Most Valuable Brand
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we looking at Apple’s rapid rise to become the most valuable brand in the world. According to the Interbrand Best Global Brands survey, Apple is now the world’s most valuable brand. Coca-Cola, which maintained the No. 1 ranking […]
How to Keep Your Brand Top of Mind
Listen to our featured Ask Those Branding Guys radio show podcast: Toyota Beaver Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing branding with Santa Fe auto dealership Beaver Toyota Scion. On our radio show Ask Those Branding Guys, we spoke with […]
Branding a Clothing Manufacturer
Listen to our featured Ask Those Branding Guys radio show podcast: Sense Clothing Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking with Santa Fe clothing manufacturer Sense. On our radio show Ask Those Branding Guys, we spoke with Robin Beachner, founder […]
Branding: Telling Your Side of the Story
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the importance of consistently telling your brand story. Brand identity is how you want your company, product or services to be perceived by your target customers. Brand image is how these customers actually perceive […]
Stay Connected