Author Archive for James Glover
Building Your Marketing Action Plan
Once a Day Marketing™ featured video blog: Developing Your Marketing Action Plan Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the critical marketing […]
Branding an Art Gallery in Santa Fe
Listen to our featured Ask Those Branding Guys radio show podcast: Marketing is a Work of Art Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing branding an art gallery. On our radio show Ask Those Branding Guys, we spoke with Darrell Hilley, Owner […]
Bling Can Enhance Impulse Buying
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at how bling (the flashy, ostentatious flaunting of things) can enhance impulse buying. Recently we attended a branding webinar hosted by Guy Kawasaki, a top marketing guru. He shared adding bling to a blog will […]
Using Social Media to Make Your Business Better
Hello. I’m Jim Glover that branding guy with Once a Day Marketing™. Today is Digital Friday we are looking at how to use social media to improve your business. Fortune Magazine recently recognized 5 companies who are best-in-class using social media to make their existing business practices better. The 5 best-in-class categories included 1) Customer […]
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