Author Archive for James Glover
Branding a Boutique Chocolate Maker
Listen to our featured Those Branding Guys radio show podcast: CG Higgins Confections Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a artisan chocolate maker. Joining us on air was Chuck Higgins, owner of C.G. Higgins […]
Best Social Metrics to Monitor
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the best metrics to monitor to determine the success of your social media campaign. The recent Business Insider study “Debunking the Myth of Social ROI” shows that dollar-value ROI metrics such as revenue per customer, sales levels, and […]
Branding the Rock Band Heart
Listen to our featured Those Branding Guys radio show podcast: Ben Smith Drummer with Heart Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding of rock and roll hall of fame band Heart. Joining us on air was Ben Smith, […]
Customer Moments and User Generated Content
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a way to enhance your brand and business by empowering your followers to share their customer moments through User Generated Content. In previous Once a Day Marketing blogs we’ve discussed the growth of smart phones with cameras, the […]
Stay Connected