Author Archive for James Glover
Artistic Component of Community Branding
Listen to our featured Those Branding Guys radio show podcast: Community Branding with EFG Creative Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the artistic side of community branding. Joining us on the show were Eric Garcia and Darren Higgs of […]
The Secret for Creating a Great Ad
Once a Day Marketing™ featured video blog: What Makes a Good Ad Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the keys to creating a great print advertisement. The first guideline is the 40/40/20 Rule and it’s very straight forward. 40% of the ad should be […]
Branding a Santa Fe Spice Shop
Listen to our featured Those Branding Guys radio show podcast: Kate Wheeler and Savory Spice Shop Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding a spice shop here in Santa Fe, New Mexico. Joining us on the show was Kate […]
Happy with Your Brand Identity?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at your brand identity and asking whether or not you should think about changing it. Brand identity is how you want to be perceived in the market by your customers. It’s comprised of such things at […]
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