Author Archive for James Glover
Community Branding: More Important Than Ever
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing […]
Writing a Book Enhances Your Brand
Listen to our featured Those Branding Guys radio show podcast: Tanya Hall, CEO, Greenleaf Book Group Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how authoring a book enhances your brand. Joining us on the show was Tanya Hill, CEO of Greenleaf […]
The Best Pricing Strategies – Part 1
Once a Day Marketing™ featured video blog: The Best Pricing Strategies – Part 1 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are going to dive deeper into one of the 7Ps of Marketing: Price. There are many effective pricing strategies you can leverage to better penetrate the market […]
Creating a Community Brand
Listen to our featured Those Branding Guys radio show podcast: Branding the Farmington CVB Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the process of creating a community brand. Joining us on the show was Tonya Stinson, Executive Director of the […]
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