Author Archive for James Glover

Branding Expectations for Authors

James Glover • September 9, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Author Daniel Gibson and Branding a New Book Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics and strategy for the author of a new book to consider. Joining us on […]

Experience Your America Tagline

James Glover • September 8, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at taglines and brandlines. I am working with a client right now to develop a new tagline so taglines have been on my mind. I always pay attention to cleaver slogans; it’s one of my hobbies. With the Launch […]

Top 10 Branding Tips

James Glover • August 26, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Ask Those Branding Guys Top 10 Branding Tips Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we shared our Top 10 branding and marketing activities that all business should be doing to achieve […]

Truth in Advertising

James Glover • August 25, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of creating the right expectations for your customers through your advertising. There is an absolutely brilliant metaphor for advertising that I want to share with you. I wish I had thought of it, however, credit goes […]