Author Archive for James Glover
Copywriting: Be True to the Brand
Listen to our featured Those Branding Guys radio show podcast: Autumn Tompkins and Ink Well Copy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of creating copy for advertising that was true to the brand. Joining us on the […]
Consider Tumblr for Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at social media marketing with a discussion of Tumblr and whether or not it is a good fit for your marketing campaigns. Tumblris a blog platform for self-expression and celebrating creativity where users post video, audio and text content. […]
New Mexico’s Film Industry On The Rise
Listen to our featured Those Branding Guys radio show podcast: New Mexico Film Industry On The Rise Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how the state of New Mexico is capturing national market share in the film and television […]
Branding Tip: Choose Your Name Wisely
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brand naming conventions. When I mention Apple, Nike, Google and Amazon, what comes to mind? Of course, you instantly conjure up thoughts of amazing products and services offered by these top-notch brands. The reason, these four companies are […]
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