Author Archive for James Glover
Branding a Statewide Organization
Listen to our featured Ask Those Branding Guys™ radio show podcast: NewMARC and The Ristra Project Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed increasing brand awareness for a state-wide organization. Joining us on the show were Tim Armer and Jeff […]
Office Space is a Key Part of Your Brand
Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing how your office space is a critical component of the physical aspect of your brand. In many of our blogs we have written extensively about the 7Ps of Marketing and how physical evidence such as packaging, design and signage are visual […]
Branding Journey of a Wandering Author
Listen to our featured Ask Those Branding Guys™ radio show podcast: Author Christina Nealson Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a seasoned author. Joining us on the show was Christina Nealson author of Living on […]
Marketing Rule of 27
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we’re going to look at a fascinating study conducted about 10 years ago called the Marketing Rule of 27. Have you ever wondered how much advertisement you have to place before there are enough impressions absorbed by your potential customers to make […]
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