Author Archive for James Glover
Are You Satisfied with Your Brand Identity?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at your brand identity; what it is and whether or not you should think about enhancing it. Brand identity is how you want your company or product to be perceived in the market by customers. It’s […]
Branding Santa Fe Indian Market
Listen to our featured Ask Those Branding Guys™ radio show podcast: SWAIA 2015 Santa Fe Indian Market Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a venerable New Mexico brand. Joining us on the show was Dallin Maybee, […]
Is Personal Preference Dictating Your Marketing Approach?
Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing whether or not your preferences are preventing you from using the best marketing channels to distribute your message. If you are selecting marketing channels for your advertising based on the way you like to receive a marketing message, you may not […]
Branding a Unique Bike Shop
Listen to our featured Ask Those Branding Guys™ radio show podcast: Eco Motive Electric Bike Shop Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™,we discussed branding strategy for a new bike shop. Joining us on the show were Pam Sawyer and Dan Jeffre […]
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