Author Archive for James Glover
Business Name: A Big Part of Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brand naming conventions. When I mention Apple, Nike, Google and Amazon, what comes to mind? Of course, you instantly conjure up thoughts of amazing products and services offered by these top-notch brands. The reason: these four companies are […]
Branding an Organization That Ignites Startups
Listen to our featured Ask Those Branding Guys™ radio show podcast: Startup Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed raising awareness for a new organization supporting entrepreneurs. Joining us on the show were Bonn Macy and Shawn Patrick, […]
Building Customer Loyalty
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing rewarding your customers with loyalty programs. The explosion of digital format and social media provides customers access to so many more choices than they had in the past. Once your company likely competed in a small/local market; now you […]
Inside the Branding of the Pac-12 Conference
Listen to our featured Ask Those Branding Guys™ radio show podcast: Pac-12 CMO Danette Leighton Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we got an inside peek at the branding secrets of one of the big 5 college conferences . Joining us […]
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