Author Archive for James Glover
Branding the New Mexico Ski Industry
Listen to our featured Ask Those Branding Guys™ radio show podcast: George Brooks Ski New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of the New Mexico ski industry. Joining us on the show was George Brooks, […]
A Focus on Millennials
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing characteristics of the Millennial’s market segment. The market place is made up of numerous types of consumers. These markets are segmented by demographics (who they are) and psychographics (what they are all about). Among the many ways to describe the […]
Re-Branding a Noted Cookbook Author
Listen to our featured Ask Those Branding Guys™ radio show podcast: James Beard Award-Winning Cookbook Author Cheryl Alters Jamison Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed rebranding with a well-known cookbook author. Joining us on the show was Cheryl Alters […]
A Quick Look at Pricing Strategies
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing pricing and how it is evolving in the marketplace. Two recent stories in the New York Times and on CNBC covered a lively mix of pricing strategies being used by major businesses. The NY Times article shared details of Joe’s […]
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