Author Archive for James Glover
Becoming a Certified Benefit Company
Listen to our featured “Ask Those Branding Guys” podcast: Becoming a Certified Benefit Corporation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want to share with you the idea of becoming a certified benefit corporation. On my radio show “Ask Those Branding Guys”, I interviewed […]
Mindshare is Your Marketing Goal
Once a Day Marketing™ featured video blog: Golden Rule: Mindshare = Market Share Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday, and we are taking a look at mindshare. You work hard to create a great product or service for potential customers. If these prospects can easily […]
Drive Digital Interaction with Customers
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we’re looking at how well you are driving digital interaction with your customers. The other day I stopped by Sonic Burger and grabbed a lunch on the run. When the car hop brought my meal I noticed a […]
Keeping an Eye on Competition Using Social Media
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at why you should track your competition using social media. There are numerous benefits of following your competition’s social media efforts. First, you will learn exactly where they are creating a social media presence. You […]
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