Author Archive for James Glover
Emotional Branding Captures Commitment
Once a Day Marketing™ featured video blog: Making Memories and Emotional Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing emotional branding. There is a branding rule that reads: If you capture the mind, you gain behavior. If you capture the heart, you […]
Generating Sales with Your Online Videos
Once a Day Marketing™ featured video blog: Producing Winning Videos – Part 2 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at generating more sales online with the use of video. Having produced promotional videos for more than 25 years, I know that […]
Know Your Customer Mix
Once a Day Marketing™ featured video blog: Understanding Your Customer Mix Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are delving into understanding your customer mix. Do you know what type of customers are buying your product or service? Are you able to define your […]
Good for Your Branding – Supporting Non-Profits
Once a Day Marketing™ featured video blog: Enhancing Brand Image by Supporting Non-Profits Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and I know you’ve heard the expression “win-win”. Today we are discussing how you can help a good cause and enhance your brand at the same […]
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